User-agent: *
Allow: /
Disallow: /admin
Disallow: /preview/
Disallow: /rails/
Disallow: /up

# Tracking parameters are not new content, so they are disallowed by name.
# Pagination is: this used to be a blanket `Disallow: /*?`, which matched every
# query string and so made ?page=2 onwards uncrawlable. On an archive that is
# the whole back catalogue. Paginated pages self-canonicalise and a page past
# the end 404s, so they need no protection from here.
Disallow: /*?*utm_
Disallow: /*?*fbclid=
Disallow: /*?*gclid=
Disallow: /*?*mc_cid=
Disallow: /*?*ref=

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